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dc.contributor.authorGill, Donna
dc.contributor.authorMattinson, M.
dc.contributor.authorScharl, A.
dc.contributor.editorDaniela Spanjaard, Sara Denize and Neeru Sharma
dc.identifier.citationGill, Donna and Mattinson, Michelle and Scharl, Arno. 2008. Reporting on social marketing issues - a news media analysis, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.

This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family Planning, Environment, Crime and Justice and Road Safety. News media reporting in South Africa was particularly strong across Education and Work as well as Health Services. Canada recorded the highest reporting for Family Planning. New Zealand was the most prevalent reporter for the Environmental category. Crime and Justice and Road Safety only contributed a negligible amount to the overall term frequency counts across all categories. Social marketing stakeholders must continue to rally supportfrom the media in order to increase awareness of specific issues facing countries and society.

dc.publisherUniversity of Western Sydney
dc.subjectSocial marketing
dc.subjectCross cultural
dc.subjectOnline news media
dc.subjectWeb content analysis
dc.titleReporting on social marketing issues - a news media analysis
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 1 2008
dcterms.source.conferencelocationOlympic Park, Sydney
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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