Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media
dc.contributor.author | Wood, Lincoln | |
dc.contributor.author | Reiners, Torsten | |
dc.contributor.author | Srivistava, H. | |
dc.contributor.editor | Martin Grimmer | |
dc.contributor.editor | Rob Hecker | |
dc.date.accessioned | 2017-01-30T11:33:54Z | |
dc.date.available | 2017-01-30T11:33:54Z | |
dc.date.created | 2014-03-26T20:00:57Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Wood, Lincoln C. and Reiners, Torsten and Srivistava, Hari. 2013. Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media, in Grimmer, M.R. and Hecker, R. (ed), Proceedings of the 27th Australian and New Zealand Academy of Management (ANZAM) Conference : Managing on the Edge, Dec 4-6 2013, pp. 1-17. Hobart, Tasmania: Australian & New Zealand Academy of Management (ANZAM). | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/12955 | |
dc.description.abstract |
We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in determining marketplace-changes which feed into supply chains. We show how sentiment analysis supports data acquisition independent of other firms in the supply chain; incorporated into S&OP, these data can support preparation for changing requirements. While demonstrated in marketing, this concept remains unproven in supply chain research. We believe this is the first assertion and examination of how sentiment analysis can support effective S&OP but further empirical research is required to validate this concept. | |
dc.publisher | N/A | |
dc.subject | Business Analytics | |
dc.subject | Sales & Operations Planning | |
dc.subject | Sentiment Analysis | |
dc.subject | Supply Chain Management | |
dc.title | Expanding Sales and Operations Planning using Sentiment Analysis: Demand and Sales Clarity from Social Media | |
dc.type | Conference Paper | |
dcterms.source.volume | 16 | |
dcterms.source.number | 3 | |
dcterms.source.startPage | 1 | |
dcterms.source.endPage | 17 | |
dcterms.source.title | ANZAM Conference Proceedings | |
dcterms.source.series | ANZAM Conference Proceedings | |
dcterms.source.isbn | 9780987596819 | |
dcterms.source.conference | 27th Australian and New Zealand Academy of Conference Management | |
dcterms.source.conference-start-date | Dec 4 2013 | |
dcterms.source.conferencelocation | Hobart, Tasmania | |
dcterms.source.place | N/A | |
curtin.department | ||
curtin.accessStatus | Open access |