Evaluation and analysis of IJV marketing performance and its key predictors

Julian, Craig; Ramaseshan, Balasubramani

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Authors

Julian, Craig

Ramaseshan, Balasubramani

Date

2008

Type

Journal Article

Metadata

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Citation

Julian, C. and Ramaseshan, B. 2008. Evaluation and analysis of IJV marketing performance and its key predictors. Journal for Global Business Advancement. 1 (2/3): pp. 309-325.

Source Title

Journal for Global Business Advancement

ISSN

17469678

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/12972

Collection

Curtin Research Publications