Development and validation of consumer economic nationalistic tendencies scale (CENTSCALE)
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Cheah, Isaac and Phau, Ian. 2007. Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE), in Deans, K.R. and Thyne, M. and Gnoth, J. (ed), Australian and New Zealand Marketing Academy Conference (ANZMAC) Conference 2007, Dec 3 2007, pp. 1052-1059. Dunedin, NZ: University of Otago.
Proceedings of the Australian and New Zealand Marketing Academy Conference 2007
Curtin Business School
School of Marketing