Development and validation of consumer economic nationalistic tendencies scale (CENTSCALE)
Access Status
Open access
Authors
Cheah, Isaac
Phau, Ian
Date
2007Type
Conference Paper
Metadata
Show full item recordCitation
Cheah, Isaac and Phau, Ian. 2007. Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE), in Deans, K.R. and Thyne, M. and Gnoth, J. (ed), Australian and New Zealand Marketing Academy Conference (ANZMAC) Conference 2007, Dec 3 2007, pp. 1052-1059. Dunedin, NZ: University of Otago.
Source Title
Proceedings of the Australian and New Zealand Marketing Academy Conference 2007
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
Faculty
Curtin Business School
School of Marketing