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Network Analysis in Tourism Distribution Channels

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Open access
Authors
Jeeva, Ananda
Tran, Mai
Date
2014
Type
Conference Paper

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Jeeva, A. and Tran, M. 2014. Network Analysis in Tourism Distribution Channels, in Chou, T. (ed), Proceedings of the International Conference on Global Economy, Commerce and Service Science (GECSS 2014), Jan 11-12, pp. 392-395. Phuket, Thailand: Atlantis Press.
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Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
Source Conference
International Conference on Global Economy, Commerce and Service Science (GECSS 2014)
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This article is published under the Open Access publishing model and distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ Please refer to the licence to obtain terms for any further reuse or distribution of this work.

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Abstract

Application of Network Analysis in tourism research is relatively new, especially in the study of tourism distribution channels. Network Analysis is employed to investigate the structure and pattern of relationships between actors in anetwork. This paper applies Network Analysis with ORA software to analyze tourism distribution channels. The results of the research show the pattern of the network between tour operators and travel agencies and between tour operators. Network Analysis also reveals the cooperation and cohesion of the network as well as the network dynamics between the case study tour operator and its travel agencies over a period of time.