Exploring "deep" and "wide" stakeholder relations in service activity
Fulltext not available
MetadataShow full item record
Jallat, Frederic and Wood, Elliot. 2005. Exploring "deep" and "wide" stakeholder relations in service activity. European Journal of Marketing 39 (9-10): pp. 1013-1024.
European Journal of Marketing
Faculty of Health Sciences
School of Psychology
The definitive version is available from Emerald Group Publishing Limited at: http://www.emeraldinsight.com/0309-0566.htm