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Exploring "deep" and "wide" stakeholder relations in service activity

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Authors
Jallat, F.
Wood, Elliot
Date
2005
Type
Journal Article

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Jallat, Frederic and Wood, Elliot. 2005. Exploring "deep" and "wide" stakeholder relations in service activity. European Journal of Marketing 39 (9-10): pp. 1013-1024.
Source Title
European Journal of Marketing
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Faculty
Faculty of Health Sciences
School of Psychology
Remarks

The definitive version is available from Emerald Group Publishing Limited at: http://www.emeraldinsight.com/0309-0566.htm

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