Internationalisation of the marketing curriculum: desired in theory but what about practice?
MetadataShow full item record
It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widely accepted understanding of exactly what internationalisation means. This paper reflects on the effectiveness of a major international project undertaken by marketing undergraduate students within an Australian university, working in virtual global teams. The results suggest that while students often find the experience of an attempt at real internationalisation challenging, to say the least, the learning outcomes are strengthened. This paper offers new insights into the reality of internationalisation for marketing education at curriculum level.
Showing items related by title, author, creator and subject.
Quintal, Vanessa; Phau, Ian (2014)Purpose – The purpose of this paper is to explore student perceptions of the internationalised learning environment across a particular university's home and offshore campuses. It addresses three research questions namely: ...
Transnational Education- Leadership in transnational education and internationalisation of curriculumMazzolini, Margaret; Yeo, Shelley; Ling, Peter; Goerke, Veronica; Giridharan, Beena; Lueckenhausen, Gillian (2012)Learning Without Borders was funded as an ALTC Leadership project. The project was conducted by Swinburne University of Technology and Curtin University in Australia and on their Sarawak campuses in Malaysia. The project ...
Jackson, Elizabeth; Robson, S.; Huddart, T. (2012)This paper presents a case study of staff and student perceptions of internationalisation in a UK university and explores the implications of the findings for the operationalisation of a transformative internationalisation ...