Influence of on-site interpretation intensity on visitors to natural areas
MetadataShow full item record
There has been some debate about the benefits of high or low intensity use of on-site media at natural areas. The former may be viewed as overkill while the latter may not achieve the intended aims. Two similar natural area sites in Australia were selected with respective high and low intensity use of on-site interpretation. Visitors at each site were surveyed immediately before and after their experience to determine site influences on site perceptions and environmental attitudes. Comparative analysis revealed the intensity of interpretation did not appear to affect perceptions or attitude influence while the character of the site experience and key visitor variables did. Site design needs to reflect interpretive media design to ensure visitor activities and subsequent effects on attitudes are consistent with conservation objectives.
This is an Author's Accepted Manuscript of an article published in the Journal of Ecotourism, 2005, copyright Taylor & Francis, available online at: <a href="http://www.tandfonline.com.">http://www.tandfonline.com.</a> doi: 10.1080/jJET.v4.i3.pg161
Showing items related by title, author, creator and subject.
Overlapping dialogues: the role of interpretation design in communicating Australia’s natural and cultural heritageWoodward, Margaret (2009)This research investigates the development of interpretation design in Australia during the period 1980 – 2006, and its role in presenting natural and cultural heritage to audiences in visitor settings. It establishes ...
Interpretation, activity participation and environmental attitudes of visitors to Penguin Island, Western AustraliaHughes, Michael; Morrison, A. (2005)Natural area management agencies use on-site interpretation, in part, to communicate messages based on themes of conservation. These themes stem from the legislative mandate to protect ecologically significant areas. ...
Munro, J.; Morrison Saunders, A.; Hughes, Michael (2008)Environmental interpretation is widely assumed to influence visitor behaviour and reduce impacts on a natural site. Assumptions of cause and effect are difficult to attribute and relatively few studies evaluate the effects ...