Customer empowerment and relationship outcomes in healthcare consultations
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Purpose: Several trends such as improved access to health care information via the internet, the growth of self-help groups and expenditure on alternative medicine signals consumers are taking an active role in their own health management. Chronic illnesses such as diabetes and asthma require a significant amount of self-management and thus call for a collaborative patient-physician relationship. This study explores whether empowering patient-physician consultations measured through three patient empowerment dimensions (patient control, patient participation, physician support) enhance patients trust in and commitment to their physician.
The definitive version is available from Emerald Group Publishing Limited at: http://www.emeraldinsight.com/0309-0566.htm
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