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    Customer empowerment and relationship outcomes in healthcare consultations

    Access Status
    Fulltext not available
    Authors
    Ouschan, Robyn
    Sweeney, Jillian
    Johnson, L.
    Date
    2006
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Ouschan, Robyn and Sweeney, Jillian and Johnson, Lester. 2006. Customer empowerment and relationship outcomes in healthcare consultations. European Journal of Marketing. 40 (9-10): pp. 1068-1086.
    Source Title
    European Journal of Marketing
    DOI
    10.1108/03090560610681014
    ISSN
    03090566
    Faculty
    Curtin Business School
    School of Marketing
    Remarks

    The definitive version is available from Emerald Group Publishing Limited at: http://www.emeraldinsight.com/0309-0566.htm

    URI
    http://hdl.handle.net/20.500.11937/14601
    Collection
    • Curtin Research Publications
    Abstract

    Purpose: Several trends such as improved access to health care information via the internet, the growth of self-help groups and expenditure on alternative medicine signals consumers are taking an active role in their own health management. Chronic illnesses such as diabetes and asthma require a significant amount of self-management and thus call for a collaborative patient-physician relationship. This study explores whether empowering patient-physician consultations measured through three patient empowerment dimensions (patient control, patient participation, physician support) enhance patients trust in and commitment to their physician.

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