Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
| dc.contributor.author | Teah, Min | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Svetlana Bogomolova | |
| dc.contributor.editor | Richard Lee | |
| dc.contributor.editor | Jenni Romaniuk | |
| dc.date.accessioned | 2017-01-30T11:45:14Z | |
| dc.date.available | 2017-01-30T11:45:14Z | |
| dc.date.created | 2015-03-03T20:14:09Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Teah, M. and Phau, I. 2012. Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/14654 | |
| dc.description.abstract |
This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need for uniqueness” scale revealed two factors which are counter choice conformity and avoidance of similarity. The research findings can be used to formulate strategies for academia, practitioners and more importantly policy makers. | |
| dc.publisher | Australian and New Zealand Marketing Academy | |
| dc.relation.uri | http://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf | |
| dc.title | Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands | |
| dc.type | Conference Paper | |
| dcterms.source.issn | 1447-3275 | |
| dcterms.source.title | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.series | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 3 2012 | |
| dcterms.source.conferencelocation | Adelaide, South Australia | |
| dcterms.source.place | Adelaide, South Australia | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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