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dc.contributor.authorTeah, Min
dc.contributor.authorPhau, Ian
dc.contributor.editorSvetlana Bogomolova, Richard Lee and Jenni Romaniuk
dc.date.accessioned2017-01-30T11:45:14Z
dc.date.available2017-01-30T11:45:14Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationTeah, M. and Phau, I. 2012. Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/14654
dc.description.abstract

This paper examines the influence of consumers’ need for uniqueness on attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. An exploratory factor analysis of the scale “consumers’ need for uniqueness” scale revealed two factors which are counter choice conformity and avoidance of similarity. The research findings can be used to formulate strategies for academia, practitioners and more importantly policy makers.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/349ANZMACFINAL.pdf
dc.titleInfluence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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