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    Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines

    Montiflor_Leadership Perceptions in Collaborative Marketing Groups Cases from the Southern Philippines.pdf (239.9Kb)
    Access Status
    Open access
    Authors
    Montiflor, M.
    Axalan, J.
    Lamban, R.
    Real, R.
    Concepcion, S.
    Batt, Peter
    Murray-Prior, Roy
    Rola-Rubzen, Maria Fay
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Montiflor, M.O. and Axalan, J.T. and Lamban, R.J.G. and Real, R.R. and Concepcion, S.B. and Batt, P.J. and Murray-Prior, R.B. and Rola-Rubzen, M.F. 2013. Leadership Perceptions in Collaborative Marketing Groups: Cases from the Southern Philippines. Acta Horticulturae. 1006: pp. 245-252.
    Source Title
    Acta Horticulturae
    DOI
    10.17660/ActaHortic.2013.1006.30
    ISSN
    0567-7572
    Remarks

    The original publication is available at www.actahort.org

    Issue comprises: P.J. Batt (ed), Proceedings of IVth International Symposium on Improving the Performance of Supply Chains in the Transitional Economies.

    URI
    http://hdl.handle.net/20.500.11937/14709
    Collection
    • Curtin Research Publications
    Abstract

    Numerous smallholder vegetable farmers in the Southern Philippines have been organized into clusters or collaborative marketing groups. The purpose of these clusters is to gain production, marketing and capacity building support, consolidate produce for higher value markets, deliver in bulk to save on transport and transaction costs, and to increase household income. One of the factors influencing the ability of the clusters to achieve these goals is leadership. Using the case study method, this study looks at the leadership traits of cluster leaders in Bukidnon, South Cotabato and Davao City. A total of 35 smallholder farmers from the three areas were interviewed using a structured questionnaire. The research showed that the clusters have trusted leaders. The members have high regard towards their leaders. Their definition of an ideal leader fits the description of their current leaders. The members also trust their leaders to represent them in transactions and meetings.

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