An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples
MetadataShow full item record
This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasant tasting apples. For less pleasant tasting apples, the taste advertisement influenced taste ratings when shown after apple consumption. The advertisements also influenced children’s decision to eat more apple and their intention to purchase apple.
Showing items related by title, author, creator and subject.
Dix, Steve; Jamieson, K.; Shimul, A. (2016)© 2016, © Emerald Group Publishing Limited. Purpose – The purpose of this paper is to examine the drivers of the acceptance of short message services (SMS) advertising and how it is still relevant and active in South ...
Regulation of fruit colour development, quality and storage life of ‘Cripps Pink’ apple with deficit irrigation and plant bioregulatorsWan Sembok, Wan Zaliha Binti (2009)Poor and erratic fruit colour development in ‘Cripps Pink’ apple causes serious economic losses to the growers and/or exporters of Western Australia and other parts of the world. Many internal and external factors such ...
Flavonoid-rich apples and nitrate-rich spinach augment nitric oxide status and improve endothelial function in healthy men and women: A randomized controlled trialBondonno, C.; Yang, X.; Croft, K.; Considine, M.; Ward, Natalie; Rich, L.; Puddey, I.; Swinny, E.; Mubarak, A.; Hodgson, J. (2012)Flavonoids and nitrates in fruits and vegetables may protect against cardiovascular disease. Dietary flavonoids and nitrates can augment nitric oxide status via distinct pathways, which may improve endothelial function ...