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    An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples

    226716_Portsmouth 2015.pdf (1.295Mb)
    Access Status
    Open access
    Authors
    Portsmouth, Linda Jane
    Date
    2014
    Supervisor
    Dr Robyn Ouschan
    Prof. Rob Donovan
    Prof. Satvinder S. Dhaliwal
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    School
    School of Public Health
    URI
    http://hdl.handle.net/20.500.11937/1473
    Collection
    • Curtin Theses
    Abstract

    This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasant tasting apples. For less pleasant tasting apples, the taste advertisement influenced taste ratings when shown after apple consumption. The advertisements also influenced children’s decision to eat more apple and their intention to purchase apple.

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