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dc.contributor.authorPortsmouth, Linda Jane
dc.contributor.supervisorDr Robyn Ouschan
dc.contributor.supervisorProf. Rob Donovan
dc.contributor.supervisorProf. Satvinder S. Dhaliwal
dc.date.accessioned2017-01-30T10:07:16Z
dc.date.available2017-01-30T10:07:16Z
dc.date.created2015-05-27T06:18:45Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/20.500.11937/1473
dc.description.abstract

This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasant tasting apples. For less pleasant tasting apples, the taste advertisement influenced taste ratings when shown after apple consumption. The advertisements also influenced children’s decision to eat more apple and their intention to purchase apple.

dc.languageen
dc.publisherCurtin University
dc.titleAn investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples
dc.typeThesis
dcterms.educationLevelPhD
curtin.departmentSchool of Public Health
curtin.accessStatusOpen access


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