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Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour

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Authors
Roberts, M.
Pettigrew, Simone
Date
2011
Type
Conference Paper

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Citation
Roberts, M. and Pettigrew, S. 2011. Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour, in - (ed), Academy of Marketing Conference 2011, Jul 5 2011. Liverpool: -.
Source Title
Academy of Marketing Conference 2011
Source Conference
Academy of Marketing Conference 2011
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