Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    PR Career Progression - Bridging the gap between traditional research and industry perception

    19485_downloaded_stream_3.pdf (738.0Kb)
    Access Status
    Open access
    Authors
    Wolf, Katharina
    Date
    2006
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Wolf, Katharina. 2006. : PR Career Progression - Bridging the gap between traditional research and industry perception, in ., Queensland University of Technology (ed), Australian and New Zealand Marketing Academy Conference 2006, Dec 04 2006. Queensland University of Technology: Queensland University of Technology.
    Source Title
    PR Career Progression - Bridging the gap between traditional research and industry perception
    Source Conference
    Australian and New Zealand Marketing Academy Conference 2006
    Faculty
    School of Nursing and Midwifery
    Division of Health Sciences
    URI
    http://hdl.handle.net/20.500.11937/15052
    Collection
    • Curtin Research Publications
    Abstract

    Purpose:Public relations research into career advancement has been frequently criticised for its focus on gender discrimination and the prevailing dominance of American academics, while widely ignoring the perception of 'industry insiders'. This paper aims to provide new insight into PR career progression.Design/methodology/approach:The paper considers alternative aspects to PR career progression, as emphasised by general management and continuous professional development literature, with a close examination of the UK's public relations industry and its practitioners' perceptions of career advancement impacting factors.Findings:The results gained were used to develop a Five-step PR Career Progression Model, which may act as a useful starting point for further research into career advancement factors and the move towards a widely accepted set of career progression benchmarks for the UK's public relations industry.Originality/value:Overall, this paper encourages both PR academics and practitioners to work closely together on future research projects into career advancement in order to maximise the potential of the industry as a whole and improve career chances for individual practitioners.

    Related items

    Showing items related by title, author, creator and subject.

    • PR career progression - bridging the gap between traditional research and industry perception
      Wolf, Katharina (2006)
      Purpose:Public relations research into career advancement has been frequently criticised for its focus on gender discrimination and the prevailing dominance of American academics, while widely ignoring the perception of ...
    • Fast track opportunities for high achievers? A comparative investigation into career advancement patterns for in-house and consultancy practitioners
      Wolf, Katharina (2010)
      Public relations and communication graduates usually extensively debate the "pro and cons" of the industry's two key employment options. To date there has been a lack of research into potential differences in required ...
    • The dynamics of Guanxi in the business context under China's economic transition
      Nie, Katherine Su (2007)
      Numerous popular business publications and academic literature have highlighted that the Chinese cultural phenomenon of guanxi has made noticeable impacts on the economic efficiency in China’s economic transition. Despite ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.