Varying levels of historical nostalgia's effects on emotions
| dc.contributor.author | Marchegiani, Chris | |
| dc.date.accessioned | 2017-01-30T11:48:26Z | |
| dc.date.available | 2017-01-30T11:48:26Z | |
| dc.date.created | 2009-11-23T20:02:03Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Marchegiani, Chris. 2009. Varying levels of historical nostalgia's effects on emotions, Marketing Insights; School of Marketing. Working Papers Series: no. 2009007, Curtin University of Technology, School of Marketing. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/15184 | |
| dc.description.abstract |
This research examines changes in emotions of 292 respondents exposed to advertising and experiencing varying intensities of Historical Nostalgia. Five emotions related to Historical Nostalgia are examined under "low, mid, and high" intensity groups. In four of the emotions an increase in Historical Nostalgia significantly altered the level of emotions experienced, with the fifth a borderline result. This indicates the ability of Historical Nostalgia to effect emotions. Previous studies have empirically tested Historical Nostalgia independent from other forms of nostalgic appeal. As such, previous unknown knowledge as to how Historical Nostalgia at varying intensity levels influences respondent?s emotions is revealed. | |
| dc.publisher | School of Marketing, Curtin Business School | |
| dc.subject | Emotions | |
| dc.subject | Intensity | |
| dc.subject | Nostalgic appeal | |
| dc.subject | Historical nostalgia | |
| dc.subject | Advertising | |
| dc.title | Varying levels of historical nostalgia's effects on emotions | |
| dc.type | Working Paper | |
| dcterms.source.volume | 2009007 | |
| dcterms.source.issn | 14489716 | |
| dcterms.source.series | Marketing Insights | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |