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    Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants

    Access Status
    Fulltext not available
    Authors
    Jones, Tod
    Wood, David
    Catlin, James
    Norman, B.
    Date
    2009
    Type
    Journal Article
    
    Metadata
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    Citation
    Jones, Tod and Wood, David and Catlin, James and Norman, Brad. 2009. Expenditure and Ecotourism: Predictors of Expenditure for Whale Shark Tour Participants. Journal of Ecotourism. 8 (1): pp. 32-50.
    Source Title
    Journal of Ecotourism
    DOI
    10.1080/14724040802517922
    ISSN
    14724049
    Faculty
    Curtin Sustainable Tourism Centre (CSTC)
    Faculty of Humanities
    School
    Centre for Research and Graduate Studies-Humanities
    URI
    http://hdl.handle.net/20.500.11937/15250
    Collection
    • Curtin Research Publications
    Abstract

    Whale shark tourism is an icon industry in Western Australia and a prominent example of successful ecotourism. In 2006, Whale shark tour participants spent $6.0 million in the Ningaloo Coast region of Western Australia and added between $2.4 million and $4.6 million to the regional economy in direct expenditure. However, to date no research has been conducted on the predictors of whale shark tour participants expenditure. In this paper, we assess the importance of visitor expenditure for ecotourism, assess the predictors of the expenditure of whale shark tour participants and discuss how this information can contribute towards ecotourism goals. The data analysed here was collected through a survey distributed to participants between April and June, 2006. We assess a range of variables for their relationship to individual expenditure per trip and determine that duration of stay, household income, age, staying in a hotel, trip motivation, and being from North America or Southeast Asia positively correlate with individual expenditure per trip. Group size, and coming from Germany or the UK and Ireland negatively correlate with expenditure. In addition to identifying future steps, we also discuss the relevance of our finding that more motivated participants have a higher expenditure for ecotourism.

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