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    Joss Whedon, Dr. Horrible, and the Future of Web Media

    191554_191554.pdf (559.4Kb)
    Access Status
    Open access
    Authors
    Leaver, Tama
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Leaver, Tama. 2013. Joss Whedon, Dr. Horrible, and the Future of Web Media. Popular communication. 11 (2): pp. 160-173.
    Source Title
    Popular communication
    DOI
    10.1080/15405702.2013.779510
    ISSN
    1540-5702
    Remarks

    This is an Author's Accepted Manuscript of an article published in the Popular Communication: The International Journal of Media and Culture, 2013, copyright Taylor & Francis, available online at: <a href="http://www.tandfonline.com/10.1080/15405702.2013.779510">http://www.tandfonline.com/10.1080/15405702.2013.779510</a>

    URI
    http://hdl.handle.net/20.500.11937/15253
    Collection
    • Curtin Research Publications
    Abstract

    In the 2007 Writers Guild of America strike, one of the areas in dispute was the question of residual payments for online material. On the picket line, Buffy creator Joss Whedon discussed new ways online media production could be financed. After the strike, Whedon self-funded a web media production, Dr. Horrible's Sing-Along Blog. Whedon and his collaborators positioned Dr. Horrible as an experiment, investigating whether original online media content created outside of studio funding could be financially viable. Dr. Horrible was a bigger hit than expected, with a paid version topping the iTunes charts and a DVD release hitting the number two position on Amazon. This article explores which factors most obviously contributed to Dr. Horrible's success, whether these factors are replicable by other media creators, the incorporation of fan labor into web media projects, and how web-specific content creation relates to more traditional forms of media production.

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