Social Marketing's Myth-Understandings

Donovan, Robert

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Authors

Donovan, Robert

Date

2013

Type

Book Chapter

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Abstract

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Citation

Donovan, Robert. 2013. Social Marketing's Myth-Understandings (volume 6), in Lefebvre, R.C. (ed), Social Marketing. Los Angeles: SAGE.

Source Title

Social Marketing

URI

http://hdl.handle.net/20.500.11937/15311

Remarks

Copies of the volumes is held in the Curtin Authors Collection at Curtin University Library – see Related Links field for a link to the catalogue record.

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