Social Marketing's Myth-Understandings
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Authors
Date
2013Type
Book Chapter
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Donovan, Robert. 2013. Social Marketing's Myth-Understandings (volume 6), in Lefebvre, R.C. (ed), Social Marketing. Los Angeles: SAGE.
Source Title
Social Marketing
ISBN
Remarks
Copies of the volumes is held in the Curtin Authors Collection at Curtin University Library – see Related Links field for a link to the catalogue record.