Social Marketing's Myth-Understandings

Donovan, Robert

Access Status

Fulltext not available

Authors

Donovan, Robert

Date

2013

Type

Book Chapter

Metadata

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Abstract

Abstract not available

Citation

Donovan, Robert. 2013. Social Marketing's Myth-Understandings (volume 6), in Lefebvre, R.C. (ed), Social Marketing. Los Angeles: SAGE.

Source Title

Social Marketing

ISBN

9781446253113

Remarks

Copies of the volumes is held in the Curtin Authors Collection at Curtin University Library – see Related Links field for a link to the catalogue record.

URI

http://hdl.handle.net/20.500.11937/15311

Collection

Curtin Research Publications