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dc.contributor.authorBeard, T.
dc.contributor.authorMadden, Gary
dc.contributor.authorAzam, Shah
dc.contributor.editorWarren Kimble
dc.contributor.editorGary Madden
dc.identifier.citationBeard, T. Randolph and Madden, Gary and Azam, Md. Shah. 2011. Competition between blended traditional and virtual sellers, in G. Madden and W. Kimble (ed), 5th Africa-Asia-Australasia Regional Conference of the International Telecommunications Society, Nov 13-16 2011. Perth, WA: ITS and Curtin University.

Competition in many electronic markets increasingly involves blended ‘bricks and clicks’ firms and virtual firms lacking any presence offline. Firms which enter the online marketplace do so for a variety of reasons, including experimentation, foreclosing rivals, responding to customer requests, and so on. This study utilises a unique data set of small Australian firms, and examines the relationship between the strategic motivation for entry and the actual results of entry. Utilising a bivariate ordered probit model with endogenous dummy variables, the endogeneity of firm strategic goals and implicit estimates of the parameters of the post-entry business environment is accommodated. The study finds that the goal of entry materially affects subsequent performance: firms entering to expand their market size ordinarily succeed, but those entering to reduce costs do not. Blended firms enjoy no strong advantages over pure online entrants.

dc.publisherCommunication Economics and Electronic Markets Research Centre
dc.subjecttechnology adoption
dc.subjectonline markets
dc.subjectretail industries
dc.titleCompetition between blended traditional and virtual sellers
dc.typeConference Paper
dcterms.source.titleProceedings of the International Telecommunications Society 5th Africa-Asia-Australasia regional conference
dcterms.source.seriesProceedings of the International Telecommunications Society 5th Africa-Asia-Australasia regional conference
dcterms.source.conferenceInternational Telecommunications Society 5th Africa-Asia-Australasia Regional Conference
dcterms.source.conference-start-dateNov 13 2011
dcterms.source.conferencelocationCurtin University, Bentley, Perth, Western Australia
dcterms.source.placeCurtin University, Bentley, Perth, Western Australia
curtin.departmentSchool of Economics and Finance
curtin.accessStatusFulltext not available

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