Cross-cultural differences in purchase decision-making criteria
MetadataShow full item record
Purpose – The main purpose of this study is to draw implications about simultaneous consideration of demographics, preferences and attitudes in understanding travel behavior decision criteria. Design/methodology/approach – Convenience sampling was used to collect data. In 2006 university students in Turkey collected data from visitors at hotels. From distribution of 1,067 questionnaires, 906 usable questionnaires were collected. Data used are for Turkish (local), European and Asian tourists. Findings – One expects Turkish tourists, European tourists, and Asian tourists in Turkey will differ in demographics, preferences and attitudes. Oblique factors are determined to reduce the dimensions for attitudes. ANOVA and chi-square show variable specific differences between groups. However, considering multiple variables results in showing multiple variables are important in understanding behavior. Research limitations/implications – The research demonstrates the importance of joint consideration of demographics, preference and attitudes. This research does not apply to a particular population since convenience sampling was used. Practical implications – Understanding the complexity of the relationship between decision making and its possible determinants shows the value of having demographic, preference and attitude information. Originality/value – The research involves analysis across origin countries or regions, and focuses on one type of variable (e.g. attitude). This research uses univariate and multivariate results to show the importance of having and using multivariate data.
Showing items related by title, author, creator and subject.
Saili, Abdul Rahman (2011)Farmers‟ markets are an exciting and important form of free enterprise. They have a strong potential to support sustainable development due to the myriad of economic and social benefits they could bring to a society. ...
Professional development in HIV prevention education for teachers using flexible learning and tutor supportJackson, Glenda Joy (2004)HIV prevention programs in schools are acknowledged as one of the best prospects for controlling the world HIV epidemic. Epidemiological evidence indicates that deaths world-wide from AIDS are yet to peak. Although HIV ...
Phau, I.; Quintal, V.; Marchegiani, C.; Lee, Sean (2016)© 2016, Emerald Group Publishing Limited.Purpose: This paper aims to examine how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks ...