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Importance of wine festival characteristics in determining first-time and repeat visitors' festival experience

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2007
Type
Conference Paper

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Taylor, Ruth and Shanka, Tekle. 2007. Importance of wine festival characteristics in determining first-time and repeat visitors' festival experience, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 58-63.Dunedin, New Zealand: University of Otago
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Proceedings of the Australian and New Zealand Marketing Academy conference
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Curtin Business School
School of Management
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