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Importance of wine festival characteristics in determining first-time and repeat visitors' festival experience

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Open access
Authors
Taylor, Ruth
Shanka, Tekle
Date
2007
Type
Conference Paper

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Citation
Taylor, Ruth and Shanka, Tekle. 2007. Importance of wine festival characteristics in determining first-time and repeat visitors' festival experience, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 58-63.Dunedin, New Zealand: University of Otago
Source Title
Proceedings of the Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
Faculty
Curtin Business School
School of Management
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