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dc.contributor.authorCataluna, F.
dc.contributor.authorGarcía, A.
dc.contributor.authorPhau, Ian
dc.date.accessioned2017-01-30T11:53:43Z
dc.date.available2017-01-30T11:53:43Z
dc.date.created2014-10-28T02:31:40Z
dc.date.issued2006
dc.identifier.citationCataluna, F. and García, A. and Phau, I. 2006. The Influence of Price and Brand Loyalty on Store Brands Versus National Brands. The International Review of Retail, Distribution and Consumer Research. 16 (4): pp. 433-452.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/16078
dc.identifier.doi10.1080/09593960600844236
dc.description.abstract

This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands. A multinomial logit model was constructed to analyse the data obtained from a consumer panel. The results confirmed that brand loyalty is the main variable which influences the purchase decision process of both national and store brands. The influence of price on the purchase decision process is product specific. There is a clear distinction between the buyer's profile of store brands and national brands. But there is no evidence of any correlation between demographic variables and national brands or store brands.

dc.publisherRoutledge Taylor & Francis Group
dc.titleThe Influence of Price and Brand Loyalty on Store Brands Versus National Brands
dc.typeJournal Article
dcterms.source.volume16
dcterms.source.startPage433
dcterms.source.endPage452
dcterms.source.issn09593969
dcterms.source.titleThe International Review of Retail, Distribution and Consumer Research
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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