Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption
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Roy, R. and Ng, S. 2008. Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption, in Maria Cronley and Dhananjay Nayakankuppam (ed), Society for Consumer Psychology 2008 Winter Conference, Feb 21 2008, pp. 306-308. New Orleans, Los Angeles: Elsevier.
Proceedings of the Society for Consumer Psychology