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dc.contributor.authorGupta, S.
dc.contributor.authorWoodside, Arch
dc.contributor.authorDubelaar, C.
dc.contributor.authorBradmore, D.
dc.date.accessioned2017-01-30T11:56:05Z
dc.date.available2017-01-30T11:56:05Z
dc.date.created2014-04-16T20:00:55Z
dc.date.issued2009
dc.identifier.citationGupta, Samir and Woodside, Arch and Dubelaar, Chris and Bradmore, Don. 2009. Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks. Industrial Marketing Management. 38 (2): pp. 219-227.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/16493
dc.identifier.doi10.1016/j.indmarman.2008.12.010
dc.description.abstract

As pharmaceutical firms try to market their products and reduce costs, vertically integrated structures hamper innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledge intensive activities to knowledge process organizations (KPOs) serves to reduce innovation process obstacles. Grounded in diffusion theory and strategic management literature, this conceptual paper explores four interrelated strategic concepts: core competencies, economies of scale and scope, knowledge sharing, and learning. This paper claims that (a) accumulated core competencies of multinational pharmaceutical companies (MPCs) erode over time and these companies become dependent on KPOs (b) MPCs must understand how KPOs manage core competencies (c) economies of scope benefit KPOs enabling them to sustain competitive advantages for their MPC partners, meanwhile the benefits from economies of both scale and scope shift from MPCs to KPOs (d) KPOs need to monitor their rate of learning to remain competitive. The paper identifies implications for industrial managers and directions for future research.

dc.publisherElsevier Inc.
dc.subjectPharmaceutical
dc.subjectOutsourcing
dc.subjectNetworks
dc.subjectKnowledge
dc.subjectIndustry
dc.titleDiffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
dc.typeJournal Article
dcterms.source.volume38
dcterms.source.number2
dcterms.source.startPage219
dcterms.source.endPage227
dcterms.source.issn0019-8501
dcterms.source.titleIndustrial Marketing Management
curtin.department
curtin.accessStatusFulltext not available


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