What are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?
Access Status
Open access
Authors
Khara, Tani
Date
2015Supervisor
Prof. Margaret Nowak
Dr Troy Hendrickson
Type
Thesis
Award
MPhil
Metadata
Show full item recordSchool
Curtin Graduate School of Business
Collection
Abstract
This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming urban consumption habits, India’s consumers are also retaining their traditional values which, in turn, have influenced these attitudes. Against the backdrop of change, this study highlighted the role and significance of sustainable consumption in urban India.
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