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    What are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?

    234245_Khara 2015.pdf (4.585Mb)
    Access Status
    Open access
    Authors
    Khara, Tani
    Date
    2015
    Supervisor
    Prof. Margaret Nowak
    Dr Troy Hendrickson
    Type
    Thesis
    Award
    MPhil
    
    Metadata
    Show full item record
    School
    Curtin Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/1656
    Collection
    • Curtin Theses
    Abstract

    This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming urban consumption habits, India’s consumers are also retaining their traditional values which, in turn, have influenced these attitudes. Against the backdrop of change, this study highlighted the role and significance of sustainable consumption in urban India.

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