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dc.contributor.authorKhara, Tani
dc.contributor.supervisorProf. Margaret Nowak
dc.contributor.supervisorDr Troy Hendrickson
dc.date.accessioned2017-01-30T10:10:53Z
dc.date.available2017-01-30T10:10:53Z
dc.date.created2015-11-12T07:49:52Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/20.500.11937/1656
dc.description.abstract

This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming urban consumption habits, India’s consumers are also retaining their traditional values which, in turn, have influenced these attitudes. Against the backdrop of change, this study highlighted the role and significance of sustainable consumption in urban India.

dc.languageen
dc.publisherCurtin University
dc.titleWhat are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?
dc.typeThesis
dcterms.educationLevelMPhil
curtin.departmentCurtin Graduate School of Business
curtin.accessStatusOpen access


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