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dc.contributor.authorWood, Lincoln
dc.contributor.editorHeather Probst
dc.date.accessioned2017-01-30T11:57:51Z
dc.date.available2017-01-30T11:57:51Z
dc.date.created2012-04-17T20:01:23Z
dc.date.issued2012
dc.identifier.citationWood, Lincoln. 2012. Coopetition in supply chains: A case study of a coopetitive structure in the horticulture industry, in Eyob, Ephrem and Tetteh, Edem (ed), Customer-Oriented Global Supply Chains: Concepts for Effective Management. pp. 76-93. USA: Business Science Reference (an imprint of IGI Global).
dc.identifier.urihttp://hdl.handle.net/20.500.11937/16801
dc.description.abstract

Supply chain management has been increasingly seen as a strategic tool to improve the competitiveness of companies. Coopetition, the mingling of competitive and cooperative relationships, has been utilised by New Zealand companies in the horticulture industry to help break into and develop new markets. Using a case study various elements of the supply chain are examined from both strategic and operational perspectives for this group of companies and their customers and suppliers. The connections to the customer are shown to be enhanced through careful implementation, as the group of companies act to adjust their entire supply chains to make them increasingly customer-orientated. Significant benefits that are shown to accrue include improved information flow, increased ability to supply, and flexibility to meet customer requirements.

dc.publisherBusiness Science Reference (an imprint of IGI Global)
dc.subjectInformation Flow
dc.subjectCoopetition
dc.subjectSupply Chain Management
dc.subjectHorticulture Industry
dc.titleCoopetition in supply chains: A case study of a coopetitive structure in the horticulture industry
dc.typeBook Chapter
dcterms.source.startPage76
dcterms.source.endPage93
dcterms.source.titleCustomer-Oriented Global Supply Chains: Concepts for Effective Management
dcterms.source.isbn9781466602465
dcterms.source.placeUSA
dcterms.source.chapter5
curtin.departmentSchool of Information Systems
curtin.accessStatusFulltext not available


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