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    Implementing whole of chain analysis for the seafood industry: A toolbox approach

    155311_155311.pdf (71.84Kb)
    Access Status
    Open access
    Authors
    Howieson, Janet
    Lawley, Meredith
    Date
    2010
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Howieson, Janet and Lawley, Meredith. 2010. Implementing whole of chain analysis for the seafood industry: A toolbox approach, in Ballantine, P. and Finsterwalder, J. (ed), Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference 2010, Nov 29 2010, pp. 1-8. Christchurch, New Zealand: University of Canterbury.
    Source Title
    Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference 2010 Proceedings
    Source Conference
    Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference 2010
    ISBN
    9780473178208
    School
    Centre of Excellence for Science, Seafood & Health (CoESSH)
    URI
    http://hdl.handle.net/20.500.11937/17769
    Collection
    • Curtin Research Publications
    Abstract

    Whole of chain analyses are increasingly recognised as an important tool for improving the efficeincy and effectiveness of agri-food chains, particularly in industries where many producers are small, family-owned businesses. However, there remains confusion in the literature and in practice about the different approaches that can be taken to whole of chain analysis. The purpose of this paper is two-fold: firstly to define and describe the various approaches to analyses of food chains, and secondly, to provide a set of principles and a decision tree from which food industry companies can choose their preferred whole of chain activity based on their intended outcomes. This paper will use the seafood industry as an exemplar, noting that principles could apply across other primary production sectors.

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