Factors influencing online advertising: A national survey among small & medium enterprises in Australia
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Authors
Heiligtag, J.
Xu, J.
Quaddus, Mohammed
Date
2009Type
Book Chapter
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Heiligtag, J. and Xu, J. and Quaddus, M. 2009. Factors influencing online advertising: A national survey among small & medium enterprises in Australia. In E-business in the 21st century: realities, challenges and outlook, ed. Xu J, Quaddus M, 97-154. New Jersey,USA: World Scientific Publishing.
Source Title
E-business in the 21st century: realities, challenges and outlook
ISBN
School
Curtin Graduate School of Business