Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    How much money do spammers make from your website?

    Access Status
    Fulltext not available
    Authors
    Hayati, P.
    Firoozeh, N.
    Potdar, Vidyasagar
    Chai, K.
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Hayati, Pedram and Firoozeh, Nazanin and Potdar, Vidyasagar and Chai, Kevin. 2012. How much money do spammers make from your website?, in Potdar, V. and Debajyoti, M. (ed), Proceedings of the CUBE International Information Technology Conference (CUBE 2012), Sep 3-5 2012, pp. 732-739. Pune, India: Association for Computing Machinery.
    Source Title
    Proceedings of the CUBE International Information Technology Conference
    Source Conference
    CUBE 2012
    DOI
    10.1145/2381716.2381735
    ISBN
    9781450311854
    URI
    http://hdl.handle.net/20.500.11937/18174
    Collection
    • Curtin Research Publications
    Abstract

    Despite years of researcher’s contribution in the domain of spam filtering, the question as to how much money spammers can make has largely remained unanswered. The value of spam-marketing on the web can be determined by discovering the cost of distributing spam in Web 2.0 platforms, and the success ratio of turning a spamming campaign into a profitable activity. Currently, there is limited knowledge on the nature of spam distribution in web applications, and public methods for estimating the turnover rate for spammers, in the existing literature. Therefore, we adopted a methodological approach to address these issues and measure the value of spam-marketing on the web. Using current spam tactics, we targeted 66,226 websites both in English and non-English languages. We launched a spam campaign and set up a website to replicate spam practices. We posted spam content to 7,772 websites that resulted in 2059 unique visits to our website, and 3 purchase transactions, in a period of a month. The total conversion visit rate for this experiment was 26.49% and purchase rate was 0.14%.

    Related items

    Showing items related by title, author, creator and subject.

    • Spammer and hacker, two old friends
      Hayati, Pedram; Potdar, Vidyasagar (2009)
      Spammers are always looking for new ways to bypass filters and spread spam content. Currently, spammers have not only improved their spam methods but have also moved towards exploiting software security vulnerabilities ...
    • Web Spambot Detection Based on Web Navigation Behaviour
      Hayati, Pedram; Potdar, Vidyasagar; Chai, Kevin; Talevski, Alex (2010)
      Web robots have been widely used for various beneficial and malicious activities. Web spambots are a type of web robot that spreads spam content throughout the web by typically targeting Web 2.0 applications. They are ...
    • Characterisation of web spambots using self organising maps
      Hayati, Pedram; Potdar, Vidyasagar; Talevski, Alex; Chai, Kevin (2011)
      The growth of spam in Web 2.0 environments not only reduces the quality and trust of the content but it also degrades the quality of search engine results. By means of web spambots, spammers are able to distribute spam ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.