What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
| dc.contributor.author | Teah, Min | |
| dc.date.accessioned | 2017-01-30T12:07:45Z | |
| dc.date.available | 2017-01-30T12:07:45Z | |
| dc.date.created | 2009-11-23T20:02:03Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Teah, M. 2009. What moderates attitudes and purchase intentions in a luxury brand counterfeits context?, Marketing Insights; School of Marketing. Working Papers Series: no. 2009011, Curtin University of Technology, School of Marketing. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/18423 | |
| dc.description.abstract |
The study aims to understand the moderators that would enhance the relationship between attitudes towards counterfeits of luxury brands and purchase intentions of Chinese consumers. Data collection was conducted in a major shopping complex in downtown Shanghai. A response rate of 14% was recorded. Findings reveal that both social and personality factors enhance the relationship of attitudes towards counterfeits of luxury brands and purchase intentions. However, only value consciousness was found to be insignificant moderator. Various implications were derived and limitations and future directions of the study were also delineated. | |
| dc.publisher | School of Marketing, Curtin Business School | |
| dc.subject | Moderation | |
| dc.subject | Purchase intentions | |
| dc.subject | Attitudes | |
| dc.subject | Chinese consumers | |
| dc.subject | Counterfeits | |
| dc.subject | Luxury brands | |
| dc.title | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? | |
| dc.type | Working Paper | |
| dcterms.source.volume | 2009011 | |
| dcterms.source.issn | 14489716 | |
| dcterms.source.series | Marketing Insights | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |