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    Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia

    169647_169647.pdf (69.10Kb)
    Access Status
    Open access
    Authors
    Batt, Peter
    Rexha, Nexhmi
    Date
    2000
    Type
    Journal Article
    
    Metadata
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    Citation
    Batt, Peter J. and Rexha, Nexhmi. 2000. Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia. Journal of International Food and Agribusiness Marketing. 11 (1): pp. 1-17.
    Source Title
    Journal of International Food and Agribusiness Marketing
    DOI
    10.1300/J047v11n01_01
    ISSN
    0897-4438
    School
    Department of Agribusiness
    URI
    http://hdl.handle.net/20.500.11937/18521
    Collection
    • Curtin Research Publications
    Abstract

    In the absence of a certified seed system, potato farmers in Asia must purchase replacement seed tubers from an informal seed system. With no third party assurance that the seed tubers purchased are of good quality, the farmer's decision to purchase seeds may be influenced by the long-standing relationships that have been established between buyers and sellers. Trust is the critical determinant of a good buyer-seller relationship. Through maintaining communication and the making of various relationship specific investments, a conceptual model is proposed which suggests that seed suppliers may engage in trust building behavior which should result in the preferred seed supplier enjoying a greater share of the farmer's patronage.

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      Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships ...
    • Modelling buyer-seller relationships in agribusiness in South East Asia
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      Satisfaction with the relationship between Filipino potato farmers and their preferred seed supplier is derived from the seed supplier's offer quality and the extent to which investments made by the seed supplier support ...
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