Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
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In the absence of a certified seed system, potato farmers in Asia must purchase replacement seed tubers from an informal seed system. With no third party assurance that the seed tubers purchased are of good quality, the farmer's decision to purchase seeds may be influenced by the long-standing relationships that have been established between buyers and sellers. Trust is the critical determinant of a good buyer-seller relationship. Through maintaining communication and the making of various relationship specific investments, a conceptual model is proposed which suggests that seed suppliers may engage in trust building behavior which should result in the preferred seed supplier enjoying a greater share of the farmer's patronage.
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Exploring buyer-seller relationships in developing countries: Empirical evidence from the PhilippinesBatt, Peter; Rexha, Nexhmi (1999)Empirical evidence collected from comprehensive personal interviews with potato farmers in Northern Luzon revealed a total of twenty three constructs that may influence the development of long-term buyer-seller relationships ...
Batt, Peter (2000)A model of buyer-seller relationships is developed to examine the nature of the long-term relationships between Filipino potato farmers and their seed suppliers. Relational satisfaction is derived from the seed supplier's ...
Batt, Peter (2000)Satisfaction with the relationship between Filipino potato farmers and their preferred seed supplier is derived from the seed supplier's offer quality and the extent to which investments made by the seed supplier support ...