Curtin University Homepage
  • Library
  • Help
    • Log in

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands

    131221_The%20mediating%20effects%202009009.pdf (101.9Kb)
    Access Status
    Open access
    Authors
    Quintal, Vanessa
    Sims, Daniel
    Date
    2009
    Type
    Working Paper
    
    Metadata
    Show full item record
    Abstract

    The study examines brand familiarity, extrinsic attributes, perceived quality and risk for their effects on purchase intentions between prototypical and me-too brands. Since the MP3 player was selected as the product category and the majority of users comprised young adults, a survey was administered to a general student population at three universities in Australia. While perceived equivalent quality had a positive mediating effect on brand familiarity-purchase intentions for the me-too brands, it had a negative mediating effect on extrinsic attributes-purchase intentions for the prototypical brand. Finally, perceived financial/performance, social/physical, time and psychological risks produced negative mediating effects on the perceived equivalent quality-purchase intentions relationship for the prototypical brand, while social/physical risk produced a positive mediating effect for the me-too brands.

    Citation
    Quintal, Vanessa and Sims, Daniel. 2009. The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands, Marketing Insights; School of Marketing. Working Papers Series: no. 2009009, Curtin University of Technology, School of Marketing.
    ISSN
    14489716
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/18545
    Collection
    • Curtin Research Publications

    Related items

    Showing items related by title, author, creator and subject.

    • Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
      Quintal, V.; Phau, I.; Sims, D.; Cheah, Isaac (2016)
      © 2016 Elsevier Ltd. The current study examines self-confidence, perceived quality, extrinsic attributes and perceived risk as drivers and inhibitors of Generation Y's purchase intentions of prototypical and me-too brands. ...
    • Do consumers' purchase intentions differ for prototypical and me-too brands in the banking industry
      Quintal, Vanessa; Phau, Ian (2011)
      This paper aims to examine the antecedents of purchase intention for their differential impacts between prototypical and metoo brands in the banking industry. To achieve this, a pen and paper survey was administered to ...
    • Do prototypical brands have an advantage over me-too brands in the mature marketplace?
      Quintal, Vanessa; Phau, Ian (2013)
      This paper explores the differential impacts of prototypical and me-too brands on purchase intentions for MP3 players and bank loans. A total of 674 responses were collected from self-administered surveys across two ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorsTitlesSubjectsDocument TypesThis CollectionIssue DateAuthorsTitlesSubjectsDocument Types

    My Account

    Log in

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Connect with Curtin

    • 
    • 
    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158