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dc.contributor.authorKusumasondjaja, Sony
dc.contributor.authorShanka, Tekle
dc.contributor.authorMarchegiani, Chris
dc.contributor.editorDale Sanders and Kate Mizerski
dc.date.accessioned2017-01-30T12:11:08Z
dc.date.available2017-01-30T12:11:08Z
dc.date.created2012-03-29T20:01:47Z
dc.date.issued2011
dc.identifier.citationKusumasondjaja, Sony and Shanka, Tekle and Marchegiani, Chris. 2011. Credibility of online reviews and initial online trust in hotel services: the roles of similarity and review quality, in D. Sanders and K. Mizerski (ed), Marketing in the age of consumerism - Jekyll or Hyde?: Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC), Nov 28-30 2011. Perth, WA: ANZMAC.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/18977
dc.description.abstract

As a new type of word-of-mouth media, online hotel review sites have a significant role in travelers’ decision making. Despite of growing popularity and adoption among travelers, online reviews are often questioned for their credibility. The purpose of this study is to investigate how review quality and perceived similarity affect travelers’ perception of credibility of the reviews and their initial trust in the hotel being reviewed. A survey involving 430 real travelers from 16 countries was conducted in popular tourist destination. Results confirm that (1) review quality affects credibility and initial trust in hotel services; (2) similarity affects credibility and initial trust in hotel services; (3) credibility of online reviews affects initial trust in hotel services.

dc.publisherAustralian and New Zealand Marketing Academy
dc.subjectcredibility
dc.subjecttravel marketing
dc.subjecttrust
dc.subjectsimilarity
dc.subjectonline review
dc.titleCredibility of online reviews and initial online trust in hotel services: the roles of similarity and review quality
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.isbn9780473178208
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateNov 28 2010
dcterms.source.conferencelocationPerth, Australia
dcterms.source.placeAustralia
curtin.note

Copyright © 2011 The Authors

curtin.departmentSchool of Marketing
curtin.accessStatusOpen access


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