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Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

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Authors
O'Brien, Ingrid
Jarvis, W.
Soutar, G.
Date
2010
Type
Conference Paper

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Citation
O'Brien, I. and Jarvis, W. and Soutar, G. 2010. Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation, in - (ed), ANZMAC 2010 Conference: Doing More With Less, Jan 1 2010. Christchurch, New Zealand: -.
Source Title
ANZMAC 2010 Conference: Doing More With Less
Source Conference
ANZMAC 2010 Conference: Doing More With Less
School
Curtin Graduate School of Business
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