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    Halal logistics PEST Analysis: The Malaysia perspectives

    227112_161118_PUB-CBS-CBS-JG-88963-1_.pdf (228.2Kb)
    Access Status
    Open access
    Authors
    Talib, M.
    Hamid, A.B.
    Zulfakar, M.
    Jeeva, Ananda
    Date
    2014
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Talib, M. and Hamid, A.B. and Zulfakar, M. and Jeeva, A. 2014. Halal logistics PEST Analysis: The Malaysia perspectives. Asian Social Science. 10 (14): pp. 119-131.
    Source Title
    Asian Social Science
    DOI
    10.5539/ass.v10n14p119
    ISSN
    1911-2025
    School
    School of Information Systems
    Remarks

    This open access article is distributed under the Creative Commons license http://creativecommons.org/licenses/by/3.0/

    URI
    http://hdl.handle.net/20.500.11937/19760
    Collection
    • Curtin Research Publications
    Abstract

    Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The results generated 20 factors that externally influencing the Malaysia Halal logistics scene. Plus, from the analysis, the opportunities and threats are also showcased. This study is the first attempt to analyse the external environment of Malaysia Halal logistics industry, and it is hoped that this study will be a platform or future reference for more academic and professional research in Halal industry.

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