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    Culture, change and professionalism: A case-based study of volunteer motivation in the non-profit sector

    228640_Lawrance 2015.pdf (2.222Mb)
    Access Status
    Open access
    Authors
    Lawrance, Veronica Mary
    Date
    2014
    Supervisor
    Mrs Marie-Louise Malkin
    Dr Nigel de Bussy
    Type
    Thesis
    Award
    MPhil
    
    Metadata
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    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/2002
    Collection
    • Curtin Theses
    Abstract

    This study investigates the issue of volunteer motivation in the non-profit sector during organisational change, with a particular focus on older volunteers. The study uses mixed methods; primarily case-based action research. The focus is on the preparation, dissemination and consequences of communication during major change. The study investigates potential communication barriers which may challenge the volunteer culture, as well as the impact of increased professionalisation on volunteer motivation.

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