A comparison of cognitive responses between personal and historical nostalgia
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This research compares the effects of Personal and Historical Nostalgia on the cognition of respondents. Using an experimental research design and 806 respondents the type, ratio, and valence of thoughts when exposed to these specific nostalgic types were collected. Both nostalgic conditions were successful in stimulating specific types of nostalgic thoughts, showing a clear distinction between the two that is commonly overlooked. Personal nostalgia was found to stimulate a more positively valenced set of thoughts compared to Historical, but it resulted in fewer brand / message, and ad execution related thoughts. Comparative implications of using these two appeals are discussed.
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Phau, I.; Quintal, V.; Marchegiani, C.; Lee, Sean (2016)© 2016, Emerald Group Publishing Limited.Purpose: This paper aims to examine how nostalgia influences travel attitudes and intentions of tourist destination among travellers with Italian heritage. Perceived travel risks ...
Marchegiani, Christopher A. (2009)The purpose of this research was to extend the knowledge on two distinct types of nostalgia; Personal and Historical. Previous empirical research has studied nostalgia only as a unified concept. Two scales were developed ...
Phau, Ian; Marchegiani, Christopher (2013)This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes ...