The universality of trust?
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Open access
Authors
Batt, Peter
Date
2001Type
Conference Paper
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Show full item recordAbstract
Emperical evidence is presented which suggests that trust is more important in facilitating exchange in transitional economies than industrial economies. Furthermore, the various item measures that have been employed to evaluate trust in Europe, North America, Australia and Japan, fail to accurately describe the construct among small farmers in a developing country. While further studies are necessary to develop a more robust measure of trust, in the context of small business, trust between organisations and individual's is difficult to differentiate.
Citation
Batt, Peter. 2001. The universality of trust?, in Chetty, S. and Collins, B. (ed), Bridging Marketing Theory and Practice, Proceedings of the Australian and New Zealand Marketing Academy Conference, Dec 1-5 2001. Auckland, New Zealand: Massey University.
Department
Department of Agribusiness
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