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    The universality of trust?

    169483_169483.pdf (49.89Kb)
    Access Status
    Open access
    Authors
    Batt, Peter
    Date
    2001
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Batt, Peter. 2001. The universality of trust?, in Chetty, S. and Collins, B. (ed), Bridging Marketing Theory and Practice, Proceedings of the Australian and New Zealand Marketing Academy Conference, Dec 1-5 2001. Auckland, New Zealand: Massey University.
    Source Conference
    Bridging Marketing Theory and Practice
    ISBN
    0473082063
    School
    Department of Agribusiness
    URI
    http://hdl.handle.net/20.500.11937/20316
    Collection
    • Curtin Research Publications
    Abstract

    Emperical evidence is presented which suggests that trust is more important in facilitating exchange in transitional economies than industrial economies. Furthermore, the various item measures that have been employed to evaluate trust in Europe, North America, Australia and Japan, fail to accurately describe the construct among small farmers in a developing country. While further studies are necessary to develop a more robust measure of trust, in the context of small business, trust between organisations and individual's is difficult to differentiate.

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