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Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase

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Authors
Huang, Y.
Phau, Ian
Lin, Chad
Date
2010
Type
Journal Article

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Huang, Y. and Phau, I. and Lin, C. 2010. Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase. Asia Pacific Management Review. 15 (3): pp. 359-376.
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Asia Pacific Management Review
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School of Marketing
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