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dc.contributor.authorChang, Chia-Wen
dc.contributor.authorTseng, Ting-Hsiang
dc.contributor.authorWoodside, Arch
dc.date.accessioned2017-01-30T12:24:11Z
dc.date.available2017-01-30T12:24:11Z
dc.date.created2014-03-09T20:00:39Z
dc.date.issued2013
dc.identifier.citationChang, Chia-wen and Tseng, Ting-hsiang and Woodside, Arch. 2013. Configural Algorithms of Patient Satisfaction, Participation in Diagnostics, and Treatment Decisions' Influences on Hospital Loyalty. Journal of Services Marketing. 27 (2): pp. 91-103.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/21262
dc.identifier.doi10.1108/08876041311309225
dc.description.abstract

Purpose – This empirical study aims to explore sufficiency conditions for patient loyalty to a hospital.Design/methodology/approach – The study collected 645 self-administered questionnaires from patients in a major medical center in Taiwan andapplied fuzzy set qualitative comparative analysis (fs/QCA) to explore the sufficiency conditions for patient loyalty.Findings – The findings support the conclusion that the three conditions (patient satisfaction, patient participation in the process of diagnosis, andpatient participation in treatment decision-making) in combination are sufficient for high patient loyalty to the hospital but high patient satisfactionalone is insufficient. While the three conditions in configural algorithm are sufficient, this expression is not necessary, which means the findings do notreject possible alternative conditions for high patient loyalty.Research limitations/implications – The study applies a relatively new method, fuzzy set qualitative comparative analysis (fs/QCA) to test thesufficiency proposition of the theory. This method enables researchers to focus on examining sufficient conditions without worrying about variousconfounding factors and informs this study’s conclusion that patients exhibiting high scores in all three conditions mentioned above constitute a nearperfectsubset of highly loyal patients. Hospitals thus should provide their satisfied patients opportunities to share a role in the process of diagnosis andtreatment decision-making.Originality/value – Along with patient satisfaction, this study clearly identifies two important stages of patient participation (i.e., participation in theprocess of diagnosis and treatment decision-making) that are important in forming patient loyalty to a hospital. Prior studies do not present empiricalevidence to this proposition.

dc.publisherEmerald Group Publishing Limited
dc.subjectCustomer satisfaction
dc.subjectPatient participation
dc.subjectfs/QCA
dc.subjectSatisfaction
dc.subject- Taiwan
dc.subjectCustomer loyalty
dc.subjectPatient care
dc.subjectPatient-centred healthcare
dc.subjectLoyalty
dc.titleConfigural Algorithms of Patient Satisfaction, Participation in Diagnostics, and Treatment Decisions' Influences on Hospital Loyalty
dc.typeJournal Article
dcterms.source.volume27
dcterms.source.number2
dcterms.source.startPage91
dcterms.source.endPage103
dcterms.source.issn08876045
dcterms.source.titleJournal of Services Marketing
curtin.department
curtin.accessStatusFulltext not available


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