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Measuring the Innovativeness of Business Managers Towards Internet-based Applications Using the Bass Model

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Authors
Wong, David
Rexha, Nexhmi
Date
2004
Type
Conference Paper
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Wong, David and Rexha, Nexhmi. 2004. Measuring the Innovativeness of Business Managers Towards Internet-based Applications Using the Bass Model, in Oliver H M Yau, et al. (ed), Euro-Asia Management Studies Association, Nov 3 2004, pp. 324--. City University of Hong Kong: City University of Hong Kong.
Source Title
Harmony v Conflict: Euro Asian Management in a Turbulent Era
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Faculty
Curtin Business School
School of Marketing
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