Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty
| dc.contributor.author | Ramaseshan, Balasubramanian | |
| dc.contributor.author | Evanschitzky, H. | |
| dc.contributor.author | Johnston, Megan | |
| dc.contributor.editor | Daniela Spanjaard | |
| dc.contributor.editor | Sara Denize | |
| dc.contributor.editor | Neeru Sharma | |
| dc.date.accessioned | 2017-01-30T12:26:36Z | |
| dc.date.available | 2017-01-30T12:26:36Z | |
| dc.date.created | 2008-12-09T18:01:39Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Ramaseshan, Balasubramanian and Evanschitzky, H and Johnston, Megan. 2008. Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/21660 | |
| dc.description.abstract |
This research examined the mediating effect of program loyalty on the relationships betweenvalue perception and relationship investment on customer loyalty in the context of a servicesretailer. We found that program loyalty mediates the relationship between the predictorvariables and customer loyalty, suggesting that implementing loyalty programs is useful forencouraging customer loyalty. Our results also empirically support the positive relationship between the value perception of a loyalty program and customer loyalty. | |
| dc.publisher | University of Western Sydney | |
| dc.subject | Relationship investment | |
| dc.subject | Service retailer | |
| dc.subject | Value perception | |
| dc.subject | Program loyalty | |
| dc.title | Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.series | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 1 2008 | |
| dcterms.source.conferencelocation | Olympic Park, Sydney | |
| dcterms.source.place | Sydney | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |