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dc.contributor.authorGoi, Chai
dc.date.accessioned2017-01-30T12:27:21Z
dc.date.available2017-01-30T12:27:21Z
dc.date.created2015-05-21T20:00:35Z
dc.date.issued2014
dc.identifier.citationGoi, C. 2014. The Impacts of Social Media on the Local Commercial Banks in Malaysia. Journal of Internet Banking and Commerce. 19 (1).
dc.identifier.urihttp://hdl.handle.net/20.500.11937/21770
dc.description.abstract

From a business and marketing perspective, the media landscape has dramatically changed with traditional media supplemented or replaced by social media (Yu et al, 2013). It has become an important method for banks to build relationships with their customers (Econsultancy, 2013). The main purpose of this paper is to review the impacts of social media on the banks, especially in terms of conversation, sharing, publishing and participation aspects. This paper also reviews the impacts of social media on the local commercial banks in Malaysia.

dc.publisherARRAY Development
dc.relation.urihttp://www.arraydev.com/commerce/jibc/2014-01/Goi_opinionv01.pdf
dc.subjectsharing
dc.subjectMalaysia
dc.subjectparticipation
dc.subjectlocal commercial banks
dc.subjectsocial media
dc.subjectconversation
dc.subjectpublishing
dc.titleThe Impacts of Social Media on the Local Commercial Banks in Malaysia
dc.typeJournal Article
dcterms.source.volume19
dcterms.source.number1
dcterms.source.issn1204-5357
dcterms.source.titleJournal of Internet Banking and Commerce
curtin.departmentCurtin Sarawak
curtin.accessStatusFulltext not available


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