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Effects of personal nostalgic response intensity on cognitions, attitudes and intentions

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Authors
Marchegiani, Chris
Phau, Ian
Date
2010
Type
Journal Article

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Marchegiani, C. and Phau, I. 2010. Effects of personal nostalgic response intensity on cognitions, attitudes and intentions. Journal of Research in Interactive Marketing. 4 (3): pp. 241-256.
Source Title
Journal of Research in Interactive Marketing
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School of Marketing
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