Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Theses
    • View Item
    • espace Home
    • espace
    • Curtin Theses
    • View Item

    Materialism and happiness as predictors of willingness to buy counterfeit luxury brands

    203537_Trinh 2014.pdf (1.862Mb)
    Access Status
    Open access
    Authors
    Trinh, Viet Dung
    Date
    2014
    Supervisor
    Dr Michael Lwin
    Dr Min Teah
    Prof. Ian Phau
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    School
    School of Marketing, Curtin Business School
    URI
    http://hdl.handle.net/20.500.11937/2214
    Collection
    • Curtin Theses
    Abstract

    The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to buy counterfeit luxury brands. To test the research model, a new scale to measure and conceptualize materialism was developed and two new constructs: “material essentiality” and “material distinctiveness” were created.

    Related items

    Showing items related by title, author, creator and subject.

    • Characterisations of base course materials in Western Australia pavements
      Siripun, Komsun (2010)
      Western Australia (WA) has a road network of approximately 177,700 km, including a 17,800 km stage highway system (Main Roads Western Australia 2009). This infrastructure supports a population of only about two million, ...
    • Dynamic Modulus Characteristics of Bound Cement-Treated Crushed Rock Base course
      Nusit, K.; Jitsangiam, Peerapong; Nikraz, Hamid; Hewa Thalagahage, R. (2014)
      Cement-treated base is a conveniently and effectively stabilised pavement material consisting of a mixture of standard base course materials blended with a prescribed amount of Portland cement and water. The cement-treated ...
    • Dynamic Modulus Measurements of Bound Cement-Treated Base Materials
      Nusit, K.; Jitsangiam, Peerapong; Kodikara, J.; Bui, H.; Leung, G.L.M. (2015)
      One of the most common methods used in road-pavement construction is the stabilizing of the conventional pavement base course layer. This is achieved by adding cement or lime to gain better material performance. However, ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.