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dc.contributor.authorTrinh, Viet Dung
dc.contributor.supervisorDr Michael Lwin
dc.contributor.supervisorDr Min Teah
dc.contributor.supervisorProf. Ian Phau
dc.date.accessioned2017-01-30T10:18:49Z
dc.date.available2017-01-30T10:18:49Z
dc.date.created2014-11-11T05:42:15Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/20.500.11937/2214
dc.description.abstract

The study examines the effect of material values – namely material success, material happiness, material essentiality and material distinctiveness – and life satisfaction and lawfulness with regards to consumers’ attitude toward counterfeit luxury brands and their affect on consumers’ willingness to buy counterfeit luxury brands. To test the research model, a new scale to measure and conceptualize materialism was developed and two new constructs: “material essentiality” and “material distinctiveness” were created.

dc.languageen
dc.publisherCurtin University
dc.titleMaterialism and happiness as predictors of willingness to buy counterfeit luxury brands
dc.typeThesis
dcterms.educationLevelPh.D.
curtin.departmentSchool of Marketing, Curtin Business School
curtin.accessStatusOpen access


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