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    Demystifying counterfeit purchase behaviour: Towards a comprehensive conceptual framework

    Access Status
    Fulltext not available
    Authors
    Sharma, Piyush
    Chan, R.Y.
    Date
    2008
    Type
    Conference Paper
    
    Metadata
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    Citation
    Sharma, P. and Chan, R.Y. 2008. Demystifying counterfeit purchase behaviour: Towards a comprehensive conceptual framework, in Robinson, L. (ed), Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science, May 28 2008, pp. 167. Vancouver, Canada: Academy of Marketing Science.
    Source Title
    Proceedings of 2008 Academy of Marketing Science (AMS) Annual Conference
    Source Conference
    Creating Value in Global Marketplace
    DOI
    10.1007/978-3-319-10963-3_93
    ISBN
    978-3-319-10963-3
    URI
    http://hdl.handle.net/20.500.11937/22327
    Collection
    • Curtin Research Publications
    Abstract

    Counterfeiting is one of the fastest growing industries in the world spreading from luxury products like clothing and personal accessories to a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilizers and machinery parts. Prior research has focused mostly on deceptive counterfeiting in which the consumers are not aware that they are buying counterfeit products. There is little research on non-deceptive counterfeiting in which consumers knowingly purchase counterfeit products and most of it is fragmented or exploratory in nature, resulting in mixed or inconclusive findings and leaving many important questions still unanswered. This gap is addressed in this conceptual paper, by proposing a new comprehensive two-part conceptual framework based on an exhaustive literature review and synthesis of the current research in this growing area.

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