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    The role of lawfulness and legality toward purchasing counterfeits

    144449_24037_Dix_Sequiera.pdf (148.0Kb)
    Access Status
    Open access
    Authors
    Dix, Steve
    Sequeira, Marishka
    Date
    2010
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Dix, Steve and Sequeira, Marishka. 2010. The role of lawfulness and legality toward purchasing counterfeits, in Harry Timmermans (ed), Recent Advances in Retailing and Services Science Conference, Jul 2 2010. Istanbul: Recent Advances in Retailing and Services Science.
    Source Title
    Recent Advances in Retailing and Services Science conference proceedings
    Source Conference
    Recent Advances in Retailing and Services Science Conference
    ISBN
    9789068141801
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/22366
    Collection
    • Curtin Research Publications
    Abstract

    This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands.

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